Guess one, all the intermediate links in the shoe, luggage and luggage industry will be abandoned.

Wholesalers, agents, franchisees, distributors, online generation services, etc. of physical channels have no value at all; in the meantime, any joint venture, custody, consignment, distribution, etc. will gradually disappear.

Conjecture 2, the existing terminal mode will be subverted,

In the future, department stores will set up counters and set up flagship stores on e-commerce platforms. Of course, this may take a long time to appear, but it is already sprouting. The e-commerce platform monopolizes the development model of PC e-commerce, which will be subverted in the era of mobile Internet.

Guess three, brand to customer (B2C) is the only model,

In the future, the shoe and luggage industry has only one sales method: brand to customer.

Conjecture 4, the institutions and organizations attached to the intermediate links will disappear.

Nowadays, there are a large number of training companies in the shoe and luggage industry, and organizations that specialize in brainwashing for middlemen (agents, franchisees, distributors, distributors) will not exist because these training companies can brainwash more than a dozen agents. How can they brainwash hundreds of millions of consumers? All organizations and organizations in the middle of service will die, and all institutions and organizations that serve consumers and fans will achieve rapid development.

Guess five or four aspects to see if your brand can exist in the future.

Whether it is still self-proclaimed in the industry magazine DM, whether it is still operating around the channel, whether the three are still eager to serve the good agents, and whether the four is still the "exclusive management" mode of local tyrants.

Guess six, the difference between traditional marketing thinking and new media marketing,

The core of the operation of traditional brands around channels and agents is the human condition. Without human feelings, there is no traditional brand business. In the era of e-commerce, in the new media era, the core of the brand's operation is word of mouth, which is the word of mouth formed by the majority of fans. Without word of mouth, there is no brand business in the new media era.

Guessing seven, brand marketing under industrial thinking has become a past tense.

The combination of large-scale production and modern distribution channels has gradually withdrawn from the stage, and private customized fragmented sales models are gradually opening. In the apparel industry, it is difficult to maintain long-term standardization of large-scale production, large-scale sales in physical channels and e-commerce platforms.

Guess eight, how the brand under the monopoly breaks out,

The physical channel is also good, and the e-commerce platform is good. The final result is monopoly, especially the e-commerce platform, which accelerates the monopoly. Women's clothing is monopolized by several big brands, and underwear is monopolized by several big brands, which is why small and medium-sized new brands can't be developed in e-commerce.

Guess nine, the era of socialization (new media) is the spring of the brand,

The biggest function of the department store super- and online e-commerce platform of the physical channel is to solve the trust problem, especially in China. Because everyone is between each other, between people, there is no trust between brands and consumers. The physical store or e-commerce platform solves this trust problem. You can only trade on the store or platform, otherwise no one has any sense of security. The emergence of social media has solved this problem and solved the problem of mistrust between brands and consumers. If in the new media era, your brand is still questioned by fans, then it means that your brand has no new media marketing or new media marketing has failed. Social media solves the trust problem that was originally solved by the store. Then, the brand needs to go to the department store to open a counter, but also need to go to the e-commerce platform to open a flagship store?

Guess ten, it’s time to abandon those outdated stuff,

To be sure, the cottage has no way out, eyes staring at the four major fashion weeks in Europe and the United States, there is no way out, what brand originated from Europe, America, Japan and South Korea, what the princess fell in love with a certain silk brand story has been very mentally handicapped. In short, the brand marketing routines that make false stories based on the logic of information asymmetry are no longer feasible.